Mobile has become a crucial component of our modern life. According to Deloitte, Mobile Consumer Survey 2017, a mobile user checks his phone around 47 times a day. It should not be very surprising as we use mobile phones for innumerable mundane tasks like booking appointments, setting alarms and reminders, SMS, sending emails, playing games and e-shopping.
Now, when mobile has become such an integral part of our lives, it is time to take a look at the widespread mobile market. Here, we are discussing some mobile stats to consider in 2018 based on the data and information available in 2017.
In 2018, there are 4.9 billion mobile users:
This is, of course, a big number and is equal to 66% of the total population of the world. Of this 4.9 billion, there are 2.5 billion smartphone users worldwide. This number means more than half of the mobile users use a smartphone. This is because of the increasing popularity and usage of the smartphones. This clearly indicates the growing acceptance of the smartphones in world markets.
Asian countries contribute the maximum to the mobile subscribers:
Due to the vast availability of Android device manufacturers in countries like India, China, etc., people are getting affordable devices from local manufacturers in these countries. Further, Chinese brands such as Huawei, Gionee, Oppo, Xiaomi and Indian manufacturers such as Micromax and LAVA are playing strong in the market. As India and China are highly populated countries, local customers prefer these native manufacturers.
It is estimated that alone India and China have over one billion mobile subscribers and these countries will contribute around 50% of the mobile users’ growth during 2017-2020.
Android become the leading OS leaving behind Windows
By far, Windows was ruling the OS market due to more usage of PC than smartphones. However, Android overtook Windows in 2018 with a market share of 40.11% in Feb 2018. This is because most of the developing nations are opting smartphones than PCs, particularly in Asian Countries and increased android mobiles manufacturing in these countries.
Huawei overtakes Apple in Global smartphone sales:
According to Counterpoint’s Market Pulse, July 2017, Huawei left behind Apple in global smartphones sales. Huawei has become the second largest smartphone maker in the world. The rising popularity of Huawei phones is due to their large displays and advanced camera functions.
Most preferred screen size is 4.5 inches to 5 inches:
Generally speaking, mobile phones with diagonal screen sizes ranging from 4.5 to 5 inches are getting popular. In regions where iPhones are popular, 4.7-inch screen is popular while in Android preferred regions, 5 inches, 5.1 inches and 5.5 inches screens are popular.
For Android devices, Qualcomm is the top chipset vendor.
Qualcomm is the most used Android chipset vendor in the world. The vendor has 30% market share in countries like Brazil, Germany, India, and the USA.
Mobile advertising revenues are increasing
According to Internet Advertising Bureau (IAB), Mobile advertising revenue has hit $83 billion in 2016 and is expected to increase by 100% in 2019. This confirms that mobile companies are investing in mobile-first media consumption and advertising environment.
Apps usage, in mobile, increasing
According to Stats, digital usage on mobile phones has increased from 0.3 hours in 2008 to 3.1 hours in 2017. Of this, 80-90% of the time is spent on mobile apps in the USA, UK, Canada, Spain, China, Italy, Indonesia, Brazil, and Mexico. This is clearly indicated by the Apps download data. In 2016, around 90 billion apps were downloaded which has increased to 197 billion in the year 2017.
Desktop conversion rates still higher in e-commerce:
According to a data calculating conversion rates for e-commerce, the maximum conversion rates in 2017 came from desktop followed by smartphones and tablets, this proves that e-commerce companies still have to do a lot to increase their conversion rates on mobile devices especially when media usage on mobile in higher than desktops.
80% of the Alexa websites use AWD
Resource site mobiForge reported that around 80% of the top 100 Alexa websites use Adaptive Web Design (AWD) or server-side adaptation to cater to different device types. This proves that AWD is the core optimization technique to address mobile visitors optimally on every device.
Some other stats:
• Due to more time spend on mobile devices; there was $1 trillion offline retail sale in 2016.
• Stats prove that dynamic creative in-app ads help in improving conversion rates.
• Be it the health, sports or food & beverages, around 50% of the online searches for these industries comes from mobile devices.
• Average loading time for a mobile landing page is 22 seconds. As the loading time increases, the probability of bouncing back increases too.
With these facts, it is clear that mobile has managed to infiltrate every generation, though the usage may differ. Further, it has become an absolute necessity to optimize your website for smooth user experience.
Now, when mobile has become such an integral part of our lives, it is time to take a look at the widespread mobile market. Here, we are discussing some mobile stats to consider in 2018 based on the data and information available in 2017.
In 2018, there are 4.9 billion mobile users:
This is, of course, a big number and is equal to 66% of the total population of the world. Of this 4.9 billion, there are 2.5 billion smartphone users worldwide. This number means more than half of the mobile users use a smartphone. This is because of the increasing popularity and usage of the smartphones. This clearly indicates the growing acceptance of the smartphones in world markets.
Asian countries contribute the maximum to the mobile subscribers:
Due to the vast availability of Android device manufacturers in countries like India, China, etc., people are getting affordable devices from local manufacturers in these countries. Further, Chinese brands such as Huawei, Gionee, Oppo, Xiaomi and Indian manufacturers such as Micromax and LAVA are playing strong in the market. As India and China are highly populated countries, local customers prefer these native manufacturers.
It is estimated that alone India and China have over one billion mobile subscribers and these countries will contribute around 50% of the mobile users’ growth during 2017-2020.
Android become the leading OS leaving behind Windows
By far, Windows was ruling the OS market due to more usage of PC than smartphones. However, Android overtook Windows in 2018 with a market share of 40.11% in Feb 2018. This is because most of the developing nations are opting smartphones than PCs, particularly in Asian Countries and increased android mobiles manufacturing in these countries.
Huawei overtakes Apple in Global smartphone sales:
According to Counterpoint’s Market Pulse, July 2017, Huawei left behind Apple in global smartphones sales. Huawei has become the second largest smartphone maker in the world. The rising popularity of Huawei phones is due to their large displays and advanced camera functions.
Most preferred screen size is 4.5 inches to 5 inches:
Generally speaking, mobile phones with diagonal screen sizes ranging from 4.5 to 5 inches are getting popular. In regions where iPhones are popular, 4.7-inch screen is popular while in Android preferred regions, 5 inches, 5.1 inches and 5.5 inches screens are popular.
For Android devices, Qualcomm is the top chipset vendor.
Qualcomm is the most used Android chipset vendor in the world. The vendor has 30% market share in countries like Brazil, Germany, India, and the USA.
Mobile advertising revenues are increasing
According to Internet Advertising Bureau (IAB), Mobile advertising revenue has hit $83 billion in 2016 and is expected to increase by 100% in 2019. This confirms that mobile companies are investing in mobile-first media consumption and advertising environment.
Apps usage, in mobile, increasing
According to Stats, digital usage on mobile phones has increased from 0.3 hours in 2008 to 3.1 hours in 2017. Of this, 80-90% of the time is spent on mobile apps in the USA, UK, Canada, Spain, China, Italy, Indonesia, Brazil, and Mexico. This is clearly indicated by the Apps download data. In 2016, around 90 billion apps were downloaded which has increased to 197 billion in the year 2017.
Desktop conversion rates still higher in e-commerce:
According to a data calculating conversion rates for e-commerce, the maximum conversion rates in 2017 came from desktop followed by smartphones and tablets, this proves that e-commerce companies still have to do a lot to increase their conversion rates on mobile devices especially when media usage on mobile in higher than desktops.
80% of the Alexa websites use AWD
Resource site mobiForge reported that around 80% of the top 100 Alexa websites use Adaptive Web Design (AWD) or server-side adaptation to cater to different device types. This proves that AWD is the core optimization technique to address mobile visitors optimally on every device.
Some other stats:
• Due to more time spend on mobile devices; there was $1 trillion offline retail sale in 2016.
• Stats prove that dynamic creative in-app ads help in improving conversion rates.
• Be it the health, sports or food & beverages, around 50% of the online searches for these industries comes from mobile devices.
• Average loading time for a mobile landing page is 22 seconds. As the loading time increases, the probability of bouncing back increases too.
With these facts, it is clear that mobile has managed to infiltrate every generation, though the usage may differ. Further, it has become an absolute necessity to optimize your website for smooth user experience.
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