A decade back, Indian mobile market was dominated by the most of the international mobile companies such Nokia, LG, Panasonic, and Samsung. However, the scenario has been changed a lot in the last decade. The growing demand for the smartphones has made India the second largest smartphone market in the world. As a result, the high demand has given a chance to many native companies to try their luck in the market. These Indian mobile manufacturing companies are coming up with latest technologies, new features and new devices at a cost-effective price.
The smartphone manufacturing is India has also gained impetus with the “Make in India” campaign initiated by the PM Narendra Modi. Indian smartphone makers who had a very small hold in the market are now spreading their wings across the market. The best part is consumers are also accepting the products from the native manufacturers. Today, we have a number of smartphone manufacturers in India who are giving a good competition to the international manufacturers. The leading ones are Micromax, Lava, Creatons, etc.
Let us learn more about these Indian brands and the products they are offering.
Micromax: This is one of the leading telecommunication and Consumer Electronics Company in India. It is headquartered in Gurugram, Haryana. It started off as an IT software company but later tried its luck in the mobile handset business. Luckily, the idea worked and by 2010, it was one of the largest domestic companies in India making handsets at affordable prices. They have offices in Hong Kong and Dubai also. Currently, the company is engaged in manufacturing of mobile telephones and tablets along with data cards and LED televisions. By 2014, Micromax became the tenth largest smartphone vendor in the world.
In order to meet the high demand of 4G devices among Indian consumers, the company has launched 4G phones through its Bharat series. The company has already released several phones in this series namely Bharat 1, Bharat 2, Bharat 2 Plus, Bharat 2 Ultra, Bharat 3, Bharat 4 and the latest one in Bharat 5.
I-Ball Mobile: iBall was launched in September 2001 with just one product category i.e. mouse. However, looking at the tremendous potential for the innovative products by the users in computing and digital world, the company spread its wings and now deals in 26 product categories. This is one of the most innovative and fastest growing brands in India. It ventured into mobile phone business in 2010 with a wide assortment of cellular phones. The company offered its first tablet, iBall Slide, in 2011. This tablet achieved number one position in tablet PCs market in the year 2015 officially acknowledged by IDC.
The company’s tagline is quite innovative which says “your eyeball view, our technology new” suggesting that they bring products envisaged and desired by their consumers. One of the noted work of the company is the launch of Andi udaan smartphone for women. This was designed to ensure women’s safety. The device had a particular SOS button, which on pressing automatically ends messages to five pre-selected contacts. The company has also entered in strategic partnership with Intel and Microsoft to launch India’s most affordable Windows 10 Laptop.
Creatons: This is again one of the leading smartphone manufacturing companies in India. it has its headquarters in Delhi. The company has its specializations in custom electronic devices such as smartphones, tablets, feature phones, etc. the company is regarded as one of the top Android device manufacturers in India and is capable of handling various OEM and ODM projects for different products.
Karbonn: the company was started in 2009 to bring the benefits of smartphone telephony to the users. Currently, it is regarded as the leading smartphone brand in the country. The first phone, which was sold in UK, belonged to this company. It recently released Karbonn Aura power 4G, which ahs all types of connectivity options such as Wi-Fi, GPS, Bluetooth, FM, 3G, and 4G. The company, along with Airtel, promised to make lowest price range phone that supports 4G LTE under the slogan “Airtel’s Mera Pehla 4G smartphone”.
To ensure after sales service, the company has around 800 service centers across India and 12 international centres. The company is planning to broaden its footprint in the international market by expanding to 65 countries.
LAVA: officially known as Lava International Limited is an Indian MNC in the mobile handsets market. The company started in 2009 and has become one of the fastest growing handset companies in India. The company has showed its commitment towards “Make in India” initiative and has already established first assembly plant at Noida in April, 2015. Recently, it has also inaugurated its second manufacturing capability in Noida. Currently, the company is focussing on establishing first Mobile Phones Design Centre in India. With headquarters in Noida, the company has overseas operations in Thailand, Nepal, Bangladesh, Sri Lanka, Pakistan, Indonesia, Mexico, Middle East, Russia, and Egypt.
SPICE: From a mobile phone service provider, the company turned into mobile handset production business. The company has its headquarters in Mohali, Chandigarh. The company is currently doing well in the business and offers smartphones with 4G Volte connectivity.
With so many smartphone manufacturers in India, the country has earned a good reputation in domestic mobile manufacturing. Also, thanks to the Make in India plan, international mobile manufacturing giants are starting their manufacturing units in India. Soon, India will be known as the major smartphone-manufacturing hub across the world.
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